GoQRMTrade show lead management – from the stall to the sale
Capturing leads is half the job. GoQRM makes sure every one of them is called, quoted and closed – and shows you which exhibition paid for itself.
Most exhibition leads go cold in the week after the show, when the team is back at work and nobody owns the follow-up. GoQRM gives every lead an owner, a next step and a reminder, and tells a manager when a hot lead has been left untouched.
The same app carries the lead through the whole sale: calls and notes on a timeline, a quotation with GST, a sales order, a proforma or tax invoice and the payment receipt. Because every document is linked to the inquiry, the pipeline updates itself as the deal moves.
How it works
Leads arrive with an owner
Rules hand each inquiry to the right salesperson, in turn or to the least busy, with cover when someone is away.
Nothing is forgotten
Follow-up reminders, a My Day screen, a morning summary on the phone and "going cold" alerts for hot leads.
Close and measure
Quotations, orders and invoices move the deal forward; the forecast and event ROI show what each show brought in.
What you get
Pipeline board
Drag inquiries from New to Won, with deal value, win chance and closing date.
Follow-ups and My Day
Reminders 15 minutes before every call, and one screen for today's work.
Going-cold alerts
The owner, then the admins, hear about hot leads nobody has touched.
Follow-up on autopilot
Brochure on day 1, a call reminder on day 3, your show offer on day 7 – on WhatsApp or SMS, stopping once a quotation goes out.
Customer at your stall
When a known customer or open lead scans your QR, their salesperson is told at once, with their history.
Online inquiries too
IndiaMART, your website, TradeIndia, JustDial and Facebook ads in the same list.
Questions and answers
What is trade show lead management?
It is everything that happens to a lead after it is captured at a trade show: giving it to a salesperson, following up, qualifying it, sending a quotation and closing the sale – and measuring which shows were worth the cost.
Can we keep using our own CRM?
Yes. GoQRM can send every lead to Google Sheets, HubSpot, Zoho CRM, Salesforce, a webhook or through its REST API – or you can use its built-in CRM.
How do we know if an exhibition was worth it?
Enter the stall, travel and other costs. GoQRM shows the cost per lead, the revenue won from that show's leads and the return on investment.
Does it work for a sales team on the move?
Yes. It installs on the phone like an app, with notifications for new leads, reminders and a bottom bar made for one-handed use.
More about GoQRM
Try it at your next exhibition
Free trial with every feature switched on – no card needed.
Start free trial